A power dose of hydration, strength, and repair for coarse, unruly, fragile, or damaged hair. Gently cleanses, calms and helps heal distressed, weakened hair. Improves elasticity and shine, seals frayed cuticles and split ends, improves texture and uniformity without weighing hair down. Rich and repairing transformative daily conditioner detangles and smoothes; restores resiliency.

Rich and repairing transformative daily conditioner gives coarse, unruly, fragile and damaged hair a power dose of hydration, shine, and strength. Detangles and smoothes; restores resiliency. Seals frayed cuticles and split ends, and improves texture and uniformity without weighing hair down.

A super-powered revitalizer that restores luxurious texture, strength and shine to dry, damaged and chemically compromised hair. Delivers hydration to feed and fortify fragile hair. Calms, smoothes and detangles; seals frayed cuticles and mends split ends.

This advanced daily shampoo, powered by our proprietary Chromatherapy Technology, protects, strengthens, and enhances the vibrancy of color-treated hair. Primary Color Shampoo gently cleanses, with an ultra-silky lather to remove hard water buildup and impurities that can dull color. The Chromatherapy Technology combined with a unique blend of nourishing oils preserves true-to-tone color, increases shine and protects the hair from 450°F heat and harmful UV rays* while vegan proteins moisturize and help to reduce breakage by 89%*.

Powered by our proprietary Chromatherapy Technology, this lightweight conditioner delivers targeted care for color-treated hair. The pH-balanced formula helps to seal the cuticle to lock in color, increase softness and smoothness, and boost shine. The Chromatherapy Technology, combined with Pro-Vitamin B5 and naturally derived fruit acids, intensely nourishes and hydrates to preserve true-to-tone color, protect the hair from 450°F heat and harmful UV rays, and help reduce breakage by 89%*.

Meet your new hair hero: An everyday all-star created for all hair types. Luxe lather, gentle cleansing, optimal hydration, and amped-up antioxidant protection. It provides a boost of body, bounce, softness and dazzling shine.

A universal do-it-all for all hair types and textures. Detangles, fortifies, repairs and protects. Seals in moisture, pumps up shine. This luxurious melting conditioner feels like a treatment but is light enough to use every day.

This gentle yet deep-cleansing scrub uses a unique combination of physical exfoliation and purifying ingredients to revitalize the scalp and promote healthier-looking hair. Water-soluble beads remove oil, dirt, and buildup, while a blend of fruit extracts, oils, and water cleanses, nourishes, and hydrates the scalp.

REBOUNCE Hydrating Curl Glaze refines the natural shape of curls and waves while restoring softness, shine and control. This innovative oil-to-gelée formula effortlessly melts into curls and waves, delivering lasting hydration while enhancing natural curl formation for refined shape and flexible movement. Infused with nourishing oils, Hydrolyzed Rice Protein and botanical extracts, it helps replenish moisture in dry, textured strands while improving softness, strength and manageability. WaveMax Technology helps extend natural curl formation for enhanced bounce, shape memory, and a frizz-free finish. 

Mousse Redefined: An elegant styling whip that weightlessly pushes hair to new heights. Visibly thickens strands, creating luxurious styles with unbelievable drama, long-lasting fullness, softness and shine.

Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume that remains touchable no matter how glam you go. Our dry texturizing spray is formulated to absorb weightlessly into strands. This high-tech invisible styler has a dry finish and allows for endless reshaping with zero flaking or crunch. Our dry texture spray adds definition and tames flyaways while allowing for infinite effortless brush-throughs—go bigger and better with your texture… and then do it again.

Sleek style, high shine. This precious nourishing oil smoothes texture, tames flyaways, adds separation and megawatt gloss. Versatile and lightweight—throw it in your bag for year-round style perfection and protection.

Major polish and control, without the helmet head. Add drama, set evening looks, pump up and hold fine hair. Dries quickly to set styles, add shine, and lock out humidity for luxurious, touchable hair.

INGENIOUS Thickening Crème is a luxurious treatment-styler hybrid that delivers both volume and nourishment. This featherlight crème instantly amplifies texture, lift and body while helping hair feel stronger and more resilient. Weightless hemp fibers envelop each strand, creating the appearance of fuller, more luminous hair while Hydrolyzed Rice Protein, Swiss Apple Stem Cells and Biotin work together to improve the look of density, enhance softness and restore shine. The result is hair that feels effortlessly soft, beautifully touchable and unmistakably fuller.

This unique oil-infused spray weightlessly detangles and strengthens the hair while extending the vibrancy of color. Our Chromatherapy Technology, combined with vegan protein and a unique combination of oils, helps to seal the cuticle, reinforces weakened bonds and adds a protective layer to the hair for an 89% reduction in breakage and long-lasting 450°F heat and UV color protection*.

Experience dual-action drying with this versatile styler. Ultra lightweight and quick-absorbing, ESSENTIAL Air Dry/Blow Dry Crème features a unique blend of DuoFlex Polymers that reduce breakage by 79%* and provide 450o heat protection*, high shine & smoothness to air dried and blow-dried styles.  Air dried hair is left with controlled, yet soft and touchable, natural texture, while blow dried hair is frizz-free and bouncy. 

This fine blowdry mist strengthens, repairs, nourishes, and protects. Prevents thermal damage from hot tools up to 450°F, helps provide lasting frizz defiance and seals the cuticle for silky, sleek, humidity-resistant hair.

Great hair starts here. This traceless serum—the first step post-shower—replenishes the all-important F-layer: the protective lipid layer that locks in moisture and gives hair its natural smoothness, gloss, and ability to reflect light. Weightlessly hydrates, repairs, and preps hair for styling thanks to vitamin- and mineral-rich Fruit Water Extracts and the nourishing Oil Botanical Blend.

Styling performance without friction, our hair detangling spray is formulated to replenish the hair’s vital lipid-rich F-Layer. This weightless mist detangles hair effortlessly as it helps to prevent frizz and protects from heat damage up to 450°F. This adult detangling spray delivers lightweight conditioning and hydrates, helping to restore manageability, bounce, shine, and overall health for enhanced styling performance.

Boost your roots; amplify your volume. Our root volume spray weightlessly plumps and fortifies even the finest, weakest hair with this elegant gel-to-liquid formula. This uniquely textured spray delicately lifts roots as it revitalizes each strand, providing touchable hold, long-lasting bounce and gorgeous volume.

Mirror-like shine and lightweight hold adds instant glamour to any style. Brazilian Tucuma butter keeps hair soft and sleek.

Seal in style. Lock out the elements. Extend your look. The final step in any regimen, this airy multitasking must-have invisibly shields your style against humidity, static and other deflating elements. Vegan silk extract seals the cuticle; antioxidant-rich green tea and mushroom extracts protect against environmental aggressors.

Superior protection from major heat. A must for hot tool styling. This working hairspray seals in moisture, adds shine, softness, movement, memory and soft hold. High-tech polymers protect the cuticle from thermal damage up to 450°F.

The ultimate style booster: Weightlessly add texture, pliability, lustrous body and movement. Use as a finishing touch or a refresher to restyle and revitalize hair without stiffness or residue, but with light, flexible hold.

Create lush, full, flexible looks that hold their style all day long. Nourishing proteins in this lightweight spray add strength, plumping fine and weak hair from the root for a noticeable increase in volume.

This all-around hairstyling hero adds softness, shine, hydration and movement. Formula strengthens hair, seals split ends and helps prevent frizz. Lightweight, leave-in moisture won’t weigh down silky blowouts and smooth air-dried styles.

Refresh, renew, restyle. Instantly reboots style, breathes new life into blowouts, pumps up volume, and weightlessly absorbs oil and impurities from hair and scalp. Translucent, finely milled powders leave hair bouncy, shiny and brushable.

Our answer to split ends: Weightlessly seal, soften and protect split ends with this super concentrated transformative serum. The unique formula deeply penetrates to deliver reparative benefits into compromised areas, leaving hair with increased shine, reinforced strength, and enhanced softness.